Duration of training: 16 academic hours

This module is for you if:

• You hold the position of marketing manager, product manager;
• You are a marketing specialist in a company;
• You are an entrepreneur who wants to identify new channels to promote your business;
• You want to learn more sales techniques;

What will you learn in this module?

1. Market segmentation, selection of target segments, and market positioning;
2. Marketing mix. Product, price, distribution, and communication strategies;
3. Marketing research: development, typology, and selection of appropriate methods;
4. Types of sales;
5. Customer profile;
6. Sales funnel;
7. Digital marketing:
   7.1. Digital marketing: platforms, tools, promotional campaigns, budgets, and metrics;
   7.2. Online consumer behavior;
   7.3. Online PR;
   7.4. Social media & PR;
   7.5. PR planning and management;
   7.6. Marketing budget optimization;
   7.7. Web analytics for business.

At the end of the module you will be able to:

• Describe all seven key stages of the sales process;
• Increase sales and coordinate them with marketing plans;
• Create a portfolio of key customers and maintain a good relationship with them.

Nota bene!

On completion of the training module participants will receive certificates of attendance. Certificates are given to participants who have a minimum 60% attendance margin in the training.

Apply now!