International Strategic Planning it must start from the company’s mission, the goals it pursues, the company’s values, its distinct competences and how all these elements are channelled to achieve corporate goals. It also sets out how the results of the strategies adopted will be evaluated. So managers need a framework to help them form a strategic, long-term vision to adopt the most appropriate marketing strategies for international markets. Planning highlights very clearly both the opportunities and threats on foreign markets and the strengths and weaknesses of the international firm.

ODIMM, by means of Business support programme with high potential for their growth and internationalisationProvides financial support in the form of Business Voucher companies interested in drawing up the strategic development plan, setting expansion targets and actions on new markets.

Issuing of Business Voucher will be carried out on the basis of a trilateral contract (ODIMM, entrepreneur and business service provider), which provides for the full payment of the package of services requested by the entrepreneur to the business service provider, and ODIMM will reimburse the sum of all costs to the beneficiary after submission of the deliverables. Business Value Of Voucherentirely financed under Of the programmewill constitute RON 50 000. If the activity proposed by the company requires additional funding, beneficiaries can obtain a Business Voucher in addition, up to a maximum of RON 50 000, of which own contribution will constitute 40 % (ODIMM RON 100 000 + Beneficiary RON 20 000).

We recall that ODIMM continuously receive applications from domestic companies on accessing financial support in the form of Business Voucher for the preparation of both the Strategic Development Plan and other business development services.

Companies interested in promoting products and services on new sales markets can fill in their application for funding via the following link: https://survey.odimm.md/pci/