Press releases

The beneficiary of the PARE 1 + 1 Economic Discharge Programme, Ana Lerner, launched the native women’s luxury linen brand ‘b’Queen’ on 22 November. The launch of the brand took place with the opening of the first showroom of the company which is located in Chisinau.

The opening ceremony of the Showroom was attended by Iulia Costin, State Secretary General of the Ministry of Economy and Infrastructure, who highly appreciated the short start-up time and export potential. “The launch of this brand on the Moldovan market is a proof that quality and customer-friendly products are needed on the market. It is also a successful business model that can serve as an example for other women who want to start their own business ", stressed Iulia Costin.

“I had long dreamed of setting up my own business because I graduated from design faculty in Moscow and worked at a French linen company in parallel. This dream was achievable with the support of ODIMM. Through the PARE 1 + 1 programme, I bought the technical equipment, which allowed me to create quality products ", he emphasised the entrepreneur Ala Lerner.

Eight people currently work in the company. A range of 15 products was created for the launch event, each adapted to 11 sizes. The high quality of the products is ensured by the carefully selected raw material imported from France and Italy and the accessories are brought from the Baltic States. All of them place the brand b’Queen on the premium segment, offering luxury products at affordable prices.

“We call ourselves ‘b’Queen’, which means that we want to make women feel real queues. I am convinced that with naturalness and simplicity, the woman becomes a seductive and appealing being. Every woman is a queen!”, says Ala Lerner.

The Organisation for the Development of the Small and Medium-sized Enterprises Sector offers programmes and projects to support entrepreneurs in the Republic of Moldova. Entrepreneurs can turn to ODSMEs for advice, training and financing of business ideas.