Events

On 4 October, more than 100 Moldovan businesswomen met at the Moldovan Women’s Entrepreneurship Platform (PFAM).

“The main objective of the Platform is to develop women’s professional and entrepreneurial skills by organising various thematic tranets, workshops, debates, competitions. The platform is the perfect opportunity for Moldovan women to assert themselves in business. The will and interest of women is constantly growing, and this means that women are active and increasingly involved in socio-economic life ", he mentioned in his welcome message, Ms Iulia IABANJIDirector-General ODIMM.

The main topic of the meeting was the promotion of business through social media, with the director of the advertising company Publicis, Moldova, as speaker. Eugen Boico. Mr Boico came with a message of encouragement from his own entrepreneurial experience:

‘Don’t be afraid of failure. Wrong! Take the mistakes and move forward. The ingredient of a successful business is You and your way of thinking. Create comfort to grow your business, promote team autonomy, promote yourself on social media, as it is free of charge. If you want to know – communicate! And in case of failure – Celebrate!‘.

Special guest was Ms Olga Tapiolawife of the Ambassador of the EU Delegation to the Republic of Moldova, who shared the experience and successes of the woman who succeeds in combining family and social responsibilities. Ms Tapiola also gave some tips to female entrepreneurs: “It’s not easy to be a woman, but it’s even harder to be a woman entrepreneur. My first advice is try to stay at homethere is a lot to change here. Look for courage in you to make a difference. The second advice is not be afraid to start something new. And the third — help each other, support another female entrepreneur. But do not exclude men altogether, they must always stand with you, help, support, engage with them and create balance‘.

Throughout the meeting women had the opportunity to network and identify future business partners. They also discussed the opportunities and challenges of female entrepreneurship. ’The biggest challenges a female entrepreneur has is the lack of time to spend time with her family. Don’t give up your family. I work a lot, but every two weeks we disconnect our phones and flee the city to rest with our husband and son”was the advice Natalia Bolohan, founder of ‘Benado-Prim’ SRL.

In the context of the National Wine Day celebrations, Wine.md came with a Master’s degree in providing women with useful advice on the correct choice of wines and their matching with certain products. Of course, it also included tasting special wine varieties.

In line with the traditions established in previous editions, female entrepreneurs have had the opportunity to present their products on the platform. Thus, Victoria Novac – Founder of EduJoc“presented toys for the smart development of young children; Alina Bradu, Founder, Alinia- Art” — presented clothes to the national harbour and Maria PLEȘCA, Administrator “Tingrimar” SRL protective clothing. A mini-exhibition of women-run companies’ products was also organised.

More photos from the event, find it here

We recall that, Moldovan Women’s Entrepreneurship Platform (PFAM) – “To a tea cup” it is now in its third edition and was organised by the Organisation for the Development of the SME Sector (ODIMM) in partnership with the European Commission. PFAM it is a voluntary initiative launched in December 2013.

Specific objectives of the Platform suNT: (I) encourage female entrepreneurship; (II) facilitate communication and partnering between female entrepreneurs; (III) to contribute to professional and personal development and (iv) to serve as a tool to promote products and services of companies managed by female entrepreneurs.