Modul 2. Managementul strategic

Module 2. Strategic Management

Duration of training: 16 academic hours

This course is for you if:

  • You hold the position of business manager or you are an entrepreneur and you want to plan your company's development strategy;
  • You want to develop and implement specific and practical strategic management tools;
  • You want to develop and strengthen strategic thinking and management skills;
  • You want to find answers to the questions - what kind of strategy does your company need and how to ensure a strategic advantage in today's ultra-competitive business.

What will you learn in this course?

  1. Strategic management: concept, role, objectives
  2. Components of strategic management
    • Environmental analysis
    • Determining the course of action
    • Strategic planning
    • Strategy implementation
  3. Monitoring strategy implementation
  4. Types and role of monitoring;
  5. Monitoring the implementation of the strategic plan;
  6. Cyclical process of monitoring strategy implementation;
  7. Strategisation:
    • A continuous process of identifying, analysing and resolving strategic issues;
    • Periodic strategic and situation reviews;
    • Strategic positioning assessment and strategy review: adjusting the strategic plan, updating the current strategy, developing a new strategy.

At the end of the module you will be able to:

  • Identify the components of strategic management;
  • Evaluate the strategic positioning of the company;
  • Formulate a strategy/development plan for the company.

Nota bene!

At the end of the training module participants will receive a certificate of attendance. Certificates are offered to participants who have a minimum 60% attendance margin in the training courses.

 

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