Modul 3. E-comerț

Module 3. E-commerce

Duration of training: 16 academic hours

This course is for you if:

  • You want to develop practical skills to understand how online shopping works;
  • You want to develop your online store;
  • You are an entrepreneur working in e-commerce;
  • You are a sales manager, salesperson, willing to develop and study techniques to promote and sell services and products online.

What will you learn in this module?

  1. The essence, characteristics, trends of e-commerce.
  2. Online sales channels: webshop, marketplace, social media.
  3. Legal framework of e-commerce.
  4. Types of e-commerce business.
  5. How an e-commerce business works.
  6. How to organise operational processes (offer preparation, marketing, logistics, payments, customer relations, security).
  7. What are the trends in e-commerce.
  8. Measuring e-commerce results: profitability and KPIs.

 

At the end of the module you will be able to:

  • Identify platforms and channels for increasing online sales;
  • Understand the legal aspects of e-commerce activity, as well as understand how an e-commerce business works and what the operational processes are;
  • Measure online sales performance.

Nota bene!

Upon completion of the training module participants will receive certificates of attendance. Certificates are offered to participants who have a minimum 60% attendance margin in the training courses.

 

Apply now!